Eddie Bauer campaign
Conceptual campaign for Eddie Bauer to help the brand invoke a more emotional connection with their customers.
*this project is a unique, personal concept of the brand and in no way relates to eddie bauer’s actual brand*
‘What is the first word that comes to mind when you think about the best clothing that money can buy? Quality. That is exactly what you get from Eddie Bauer clothing. Why buy cheap clothes that last you for a year when you can buy luxury that lasts twenty years or more. Don't let fast fashion consume you, think long, not hard, it might just save your life.’
‘let the clothes tell the story’ a statement to quickly remind the consumer that clothing can impact us far beyond the surface level. the idea was to find a more poetic way to challenge a brand that has become modernized and out of touch; allowing the consumers to connect to the brand on a deeper, emotional level.
